Open Commerce is a decentralized digital ecosystem, including networks like ONDC, that connects buyers with a wide array of local sellers. It's the future because India's digital customer base is rapidly expanding on these networks, and being present there is crucial for growth and capturing new markets.
ONDC creates a level playing field, allowing sellers of all sizes to become discoverable to a massive customer base without being confined to a single platform. This boosts visibility and opens up significant new local sales opportunities.
Traditional marketplaces are closed, centralized platforms controlled by one company. ONDC is a decentralized, open network that promotes fair competition, gives sellers more autonomy, and expands consumer choice by breaking down digital monopolies.
A customer finds your partner's product on any buyer-side app and places an order. That order is routed directly to your partner to fulfill, allowing them to seamlessly expand their reach and sell to a wider audience.
