The Core Challenge:
This major electronics brand, with a network of over 1,500 partners, struggled with severe market lag. Communicating new product launches, festival offers, and pricing updates was a slow, manual process that crippled their ability to compete with agile online players. Furthermore, a lack of accessible capital meant most dealers couldn't afford to stock high-value items like flagship TVs, leading to lost sales and low partner morale.
Our Approach
Avysh implemented its unified SaaS platform, providing all Channel Partners with intuitive digital storefronts that served as a single source of truth for product catalogs and brand communication. This allowed for instant, network-wide updates. We then rolled out our embedded Supply Chain Financing solution, offering affordable, accessible capital at the point of order, directly within their existing workflow.
Life Before Avysh
New product information and schemes were cascaded through a broken chain of emails and WhatsApp messages, taking 3-4 weeks to reach the entire network, often with inconsistent details.
Only a small, select group of top-tier dealers had access to formal credit, leaving the vast majority unable to stock new or high-value products, resulting in poor engagement and high partner churn.
Results
60%
reduction in communication time
Through instant digital updates, new product information reached the entire network in hours, not weeks.
40%
increase in access to financing
A vast majority of the partner network gained access to working capital, enabling optimal stocking.
