The Core Challenge:
A leading home appliance brand found its growth stalling. Its sales team was bogged down by the operational overhead of managing a traditional channel, and the brand was invisible on the digital platforms where customers in Tier 2/3 cities were increasingly making purchase decisions. Their reliance on monolithic marketplaces for online sales was eating into their margins.
Our Approach
Avysh provided a unified digital platform to automate order processing and streamline communications, freeing up the sales team. We then activated their network of local dealers with hyperlocal digital storefronts and connected them to Open Commerce platforms, creating a new, high-margin digital channel to dramatically increase their footprint and local discoverability.
Life Before Avysh
Salespeople spent their days chasing payments and reconciling orders instead of building relationships and driving growth.
The brand was invisible to customers in crucial growth markets and was forced to pay high commissions to marketplaces, sacrificing profitability for online visibility.
Results
2X
more channel partners handled per salesperson
Digitization automated manual tasks, freeing up the sales team to manage a much larger network effectively.
50%
increase in reach in Tier
2/3 Cities
Partners became discoverable on open networks, driving significant growth in previously untapped markets.
35%
reduction in
commissions
to be paid compared to traditional e-commerce marketplaces
