The Core Challenge:
A large kitchen appliances brand, known for its quality, was overly reliant on monolithic marketplaces for its digital sales. This dependency was severely eroding their profit margins and gave them no control over the customer experience. Their vast network of small, local dealers was a completely untapped, offline asset.
Our Approach
The strategy focused on a single objective: leveraging Avysh's Open Commerce solution to build a new, profitable digital sales channel from the ground up. We digitized hundreds of their small, trusted local dealers, giving them an instant online presence and connecting them to open networks to compete directly with larger players.
Life Before Avysh
The brand's only digital presence was through low-margin marketplaces that controlled their customer data.
Their local dealers were invisible to online customers, and the brand had no way to tap into the growing demand for their products in Tier 2 and Tier 3 cities, effectively ceding the market to competitors.
Results
35%
reduction in
commissions
to be paid compared to traditional e-commerce marketplaces
40%
increase in reach in
Tier 2/3 Cities
Digitizing local dealers unlocked access to a massive, previously unreachable customer base.
