An ambitious, emerging brand was struggling to compete in crowded Tier 2 and Tier 3 cities. Their dealers, while trusted locally, had no digital visibility and were consistently outmaneuvered by larger competitors online. Critically, they lacked the working capital to stock sufficient inventory for new model launches, making it impossible to create market buzz.

Avysh deployed a two-pronged strategy. First, we equipped the brand's Channel Partners with user-friendly digital storefronts and connected them to Open Commerce platforms for instant visibility. Simultaneously, we provided embedded Supply Chain Financing to ensure they could fund the inventory needed to service the new demand and execute effective, coordinated launch promotions.

The brand was virtually non-existent outside of major marketplaces.
Dealers in key growth regions had no way to attract online customers, were often the last to know about loyalty schemes, and had no financial means to expand their inventory, creating a frustrating growth ceiling.