"At first I didn't understand why I needed an online solution when I had a perfectly good physical store but I soon realised that my customers had already migrated to mobile-first solutions. We instantly realised the value a remote business management app can add to our business and there was no looking back since then."
Sri Vigneshwara Enterprises
“What I like best is that I have all my products neatly catalogued and ready to be shared on multiple platforms. It's so easy for me to conduct business all over the country now. I can also manage all my orders in the back-end.”
Secondary data involves sales-related information from business generated by your channel partners. Tertiary data involves data about business generated by channel partners’ partners, usually retailers, who finally sell to the end-consumers.
Accurate and real-time data on secondary sales can help companies optimise their distribution channels. Companies can make strategic, data-driven decisions on product planning, new product launches, inventory optimisation, marketing planning, and consequently deliver a better brand experience to its end customers.
A business can capture secondary sales data by implementing a channel sales analytics platform capable of delivering accurate and real-time information on channel business.
A channel analytics sales platform can help companies with real-time information on their distribution channels. With the data, companies can make informed decisions on product inventories, sales channels, sales resources, and optimise channel performance.
The best channel sales analytics platform is one that provides - accurate and real-time information, one capable of scaling, offers extensive customisation, is able to integrate with your existing systems, and is easy-to-use.